Allu Arjun’s dominance in the Kerala market continues as the re-release of Happy opened to a blockbuster response, collecting ₹29L on its first day. The 2006 classic, re-released under its Malayalam dubbed title Happy Be Happy, drew massive crowds who turned theatres into celebration hubs.
Allu Arjun’s Kerala Craze: The Journey
The Icon Star’s phenomenon in Kerala began around 2004-2005 with the Malayalam-dubbed version of Arya. The film became a surprise hit among Kerala’s youth, and his popularity soared with subsequent films such as Happy, Bunny, and Desamuduru. This strong fan base has made re-releases of his films highly successful in the region.
Top Re-Release Openings in Kerala
The Happy re-release secured the ninth position among the biggest re-release openings in Kerala:
| Film | Opening Collection |
|---|---|
| Spadikam | ₹88L |
| Ravanaprabhu | ₹73L |
| Manichitrathazhu | ₹50L |
| Avatar | ₹43L |
| Interstellar | ₹38L |
| Chotta Mumbai | ₹37L |
| Baahubali The Epic | ₹31.5L |
| Devadoothan | ₹30L |
| Happy / Happy 4K | ₹29L* |
| Valyettan | ₹23L |
About the Film
Happy was originally released in 2006 starring Allu Arjun and Genelia D’Souza in the lead roles. Directed by A. Karunakaran and produced by Allu Aravind under the prestigious Geetha Arts banner, the film is known for its entertainment value and timeless musical album by Yuvan Shankar Raja.